While it’s true that not all authors share the same goals when they embark on their journey, enough commonalities exist for every author to face the same challenges. Publishing, covers, editing, and marketing are all functions that must be addressed in one way or another. This, in turn, means resources must be allocated, whether it’s time or, for many of you, cash.
Category Archives: Publishing Insight
A Changing Environment: The Indie Publishing Quality Crisis
A seismic shift has impacted the publishing industry over the last few years, with traditionally published books now accounting for only 13-25% of new titles. While these figures vary by genre and region, and publishing houses still retain an advantage for print books, the repercussions for the industry cannot be ignored.
State of the Industry: An Overview
Congratulations. You just finished your manuscript (or maybe are considering writing one) and are on your way to becoming an author. Perhaps dreams of publishing contracts and a life as a full-time writer are your goals, where the novels you write generate enough sales to sustain your lifestyle. Maybe you’ll succeed, but it may be wise to step back and take a realistic look at the (literary) world you are hoping to become a part of.
The Book-Reader Buying Cycle: A Strategic Framework for Authors in the Modern Publishing Landscape
Every product has a buyer. Every buyer has a journey. In the consumer goods world, marketers have long relied on the Product-Consumer Buying Cycle, a structured map of how a stranger becomes a loyal customer, from the first flicker of awareness to the passionate endorsement of a brand advocate.
12 TBR Gems You Need to Check Out This Week!
Building on this system, my picks for the week include a mix of indie gems and traditionally published heavyweights. Alongside sharing my recommendations, I’ll offer tips on how you can choose your next read wisely. We’ll also take a closer look at how indie books are impacting the publishing world, and why they deserve your attention.
The Uncharted Territory: How Indie Authors Are Redrawing the Literary Map
In the overlooked corners of the literary world, far from the unrelenting pace and grand traditions of established publishing houses, a quiet revolution is taking shape. This movement is powered not by business tactics or sales projections but by the fervent commitment of storytellers. Welcome to the indie author’s realm, a setting in which creative autonomy dominates, and authors build their own publishing routes. For years, books traveled a predictable route from writer to reader through traditional publishing, but today, new narratives emerge—ones that change what literary achievement truly means.