This guide walks through what an editorial review is, why many authors find it useful, how to make the most of one once you have it, how to add it to your Amazon page, and — since several of you have asked — how to request the Just Reading Nook seal and use the seal card effectively.
Category Archives: Publishing Insight
Book Marketing Basics: A Guide to Building Your Author Brand
Typing “The End” on your manuscript is a huge achievement. But getting your book into readers’ hands? That is a completely different challenge. Many authors assume a great story will sell itself. Unfortunately, even the most brilliant prose goes unnoticed without a solid marketing foundation.
Walking A Tightrope (Without a Net)
While it’s true that not all authors share the same goals when they embark on their journey, enough commonalities exist for every author to face the same challenges. Publishing, covers, editing, and marketing are all functions that must be addressed in one way or another. This, in turn, means resources must be allocated, whether it’s time or, for many of you, cash.
A Changing Environment: The Indie Publishing Quality Crisis
A seismic shift has impacted the publishing industry over the last few years, with traditionally published books now accounting for only 13-25% of new titles. While these figures vary by genre and region, and publishing houses still retain an advantage for print books, the repercussions for the industry cannot be ignored.
State of the Industry: An Overview
Congratulations. You just finished your manuscript (or maybe are considering writing one) and are on your way to becoming an author. Perhaps dreams of publishing contracts and a life as a full-time writer are your goals, where the novels you write generate enough sales to sustain your lifestyle. Maybe you’ll succeed, but it may be wise to step back and take a realistic look at the (literary) world you are hoping to become a part of.
The Book-Reader Buying Cycle: A Strategic Framework for Authors in the Modern Publishing Landscape
Every product has a buyer. Every buyer has a journey. In the consumer goods world, marketers have long relied on the Product-Consumer Buying Cycle, a structured map of how a stranger becomes a loyal customer, from the first flicker of awareness to the passionate endorsement of a brand advocate.
The Uncharted Territory: How Indie Authors Are Redrawing the Literary Map
In the overlooked corners of the literary world, far from the unrelenting pace and grand traditions of established publishing houses, a quiet revolution is taking shape. This movement is powered not by business tactics or sales projections but by the fervent commitment of storytellers. Welcome to the indie author’s realm, a setting in which creative autonomy dominates, and authors build their own publishing routes. For years, books traveled a predictable route from writer to reader through traditional publishing, but today, new narratives emerge—ones that change what literary achievement truly means.