Book Marketing Basics: A Guide to Building Your Author Brand

Typing "The End" on your manuscript is a huge achievement. But getting your book into readers' hands? That is a completely different challenge. Many authors assume a great story will sell itself. Unfortunately, even the most brilliant prose goes unnoticed without a solid marketing foundation.

Unsettling, Grief-soaked, Restrained. Holes In The Somewhere by Richard Brown

Holes in the Somewhere by Richard R. Brown is speculative fiction in form — weird, unsettling, occasionally cosmic — but reads less like a genre exercise than grief given permission to take unusual shapes. Brown uses the uncanny as pressure rather than decoration, and the result is horror that bruises rather than shocks.

What’s New This Week at #JustReadingNook?

Here's what's new for the week of August 6, 2026 at #JustReadingNook

Finding Yourself in Two Cities: A Deeper Look at “Gnight, Sara / ‘Night, Heck”

There's a particular kind of book that doesn't just tell a story — it holds up a mirror to a whole generation trying to figure out who they're supposed to become. Justine Castellon and Mike Dee's co-written novel, Gnight, Sara / 'Night, Heck, is one of those books. On the surface, it's a story about two people who meet in a coffee shop. Underneath, it's a study of everything that happens in your twenties when the plans you made at eighteen collide with the person you're actually turning into.

Why Mafia Novels Still Work: From Mario Puzo to the New Wave

Mafia fiction survives generation after generation because it runs on a contradiction readers can't look away from: institutions built on loyalty, family, and honor that exist entirely to break the law and hurt people. A mob boss is both a father figure and a killer. A "family" dinner table can host a murder plot in the next scene. That tension between intimacy and violence, between codes of honor and total moral corruption, is what makes the genre feel less like crime writing and more like tragedy in the classical sense: ambitious people undone by the very values that built their power.

Nothing is Safe. Everything Bites: J.R. Larriba Talks Itsy Bitsy Spyder Evolution

If you're someone who enjoys a police procedural that slowly stops making sense in normal, human terms and starts tipping into something cosmic, particularly one where the detectives are carrying as much personal wreckage as the case itself, this book hands you an easy way in.

What’s New This Week at #JustReadingNook?

Here's what's new for the week of July 26, 2026 at #JustReadingNook

Elegant, Brooding, and Philosophical, The Shattered Way by Adam Caisse

“Memories live longer than anything if we preserve them. They die the easiest of anything if we choose not to.” This statement is true. But are all memories worthy of being kept alive? Or are some best left to be forgotten? This question and many more are explored in The Shattered Way, a novel by Adam Caisse. 

The Sun We Cannot Catch: Distance, Disguise, and Homecoming in Nolan’s Odyssey

The more I think about this 'distance' in "The Odyssey," the more I sense it is exactly as the movie should have felt. Having never read Homer's epic (Be kind... I didn't discover books till I was in my teens, then started working and raising a family at 20), I only knew the broad outlines of the story, as picked up from cultural references.

Walking A Tightrope (Without a Net)

While it’s true that not all authors share the same goals when they embark on their journey, enough commonalities exist for every author to face the same challenges. Publishing, covers, editing, and marketing are all functions that must be addressed in one way or another. This, in turn, means resources must be allocated, whether it’s time or, for many of you, cash.